Circulation drops at U.S. newspapers as readers turn to online news sources

Martin Zimmerman
The Los Angeles Times
October 26, 2009

Circulation at U.S. newspapers fell more than 10% during the last six months as readers fled to the Internet at a faster pace.

 

The Audit Bureau of Circulations reported today that the average weekday circulation of the nearly 400 daily papers that reported sales slid 10.6% between April and September compared to the same six-month period in 2008. That was bigger than the 7.1% decline recorded during the previous six months.

Of the nation’s five biggest daily papers, four reported circulation declines. The Wall Street Journal displaced USA Today as the nation’s largest daily, notching a slim 0.6% gain in subscribers to reach slightly more than 2 million. USA Today’s circulation fell 17% to 1.9 million as the Gannett Co. paper, which gets many of its sales at hotels and airports, was hit by the slump in travel.

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